At the beginning of each action, we start with a dream, an idea, that gets molded along the way only to become what we envisioned.
Creating what we imagined, settles in us the desire to do more, to create again, to improve in reaching our ideal.
Dodo Shoe store - Branding
It always starts with a sketch on the paper, then another, and you keep on going until you know you found the right shape, the right feeling for your logo.
Dodo Store is a small shoe business from Bistrita, Romania. They sell mostly comfortable day-by-day leader shoes. I thought about playfulness, life and at the same time stability. With this three basic points, I went further and associate them with colors and shapes.
The result is a simple logo that encapsulates the characteristics of a Dodo Product.
DREAM
